It's a Mammoth Thing!

It’s a Mammoth Thing is an ongoing campaign from Mammoth Lakes Tourism, created in collaboration with the Town of Mammoth Lakes and Mammoth Lakes Recreation. The series celebrates our community’s shared responsibility to protect and preserve the natural beauty that makes Mammoth Lakes so special. Through engaging storytelling and video content, the campaign highlights local voices, responsible recreation, and the collective effort it takes to keep Mammoth Lakes truly unreal, for today and for generations to come.

As partners of the region, we have created the below toolkit to make sharing this video series easy and fun for your organizations.

Partner Toolkit
Drink Mammoth Tap
Beyond The Beauty
Park Less, Play More
Snow Smart Driving
Chain Up
Poop Patrol
Car-Free is Carefree
Take the Path. Share the Path.
E-Bike Etiquette
Respect Wildlife

How to Use This Toolkit

This toolkit is designed to make sharing easy and consistent across all channels.

  1. Use the suggested copy below for social media posts. Feel free to tailor it slightly to match your voice, but keep the key messaging intact.
  2. Download and use the linked creative assets.
  3. Add the Campaign Landing Page link to your link tree in your bio.
  4. Tag and hashtag. Please make sure to tag and give credit in all your posts.

Drink Mammoth Tap

This series focuses on reducing single use plastics by encouraging locals and visitors to drink Mammoth tap water. MLT leveraged the LA Kings partnership to film with hockey legend, Anze Kopitar, showing him with his family, drinking and promoting the use of Mammoth tap water in reusable water bottles.

SOCIAL MEDIA COPY

Before you twist the cap, try the tap! 💧

When the Kopitar family visits Mammoth Lakes, they enjoy fresh, pristine tap water, helping to reduce single-use plastic and keep our waterways clean. Drink Mammoth Tap! It’s a Mammoth Thing. 🌍

For more tips on responsible recreation in Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Beyond The Beauty

The latest video titled, “Beyond the Beauty,” showcases the community and partners behind keeping Mammoth Lakes unreal as a destination—those who ensure it’s well maintained, its beauty is preserved and it’s ready to welcome current AND future generations. The message inspires the audience to see stewardship as everyone’s responsibility and demonstrates how we all work together to keep our public lands safe and accessible for all.

SOCIAL MEDIA COPY

Go behind the scenes with the people and partners who keep Mammoth Lakes unreal: preserving its beauty, protecting its lands, and preparing it for generations to come. 🌲💙 This land is alive and cared for by many.

For more tips on responsible recreation in Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Park Less, Play More

This series “Park Less, Play More. It’s a Mammoth Thing!” encourages viewers to use free public transportation for accessing the Lakes Basin in winter. When driving is necessary, the video goes on to state—use caution, watch for pedestrians, park properly and remember, parking spaces are limited.

SOCIAL MEDIA COPY

Park Less, Play More...It's a Mammoth Thing!

Winter adventure in the Lakes Basin is unreal. Ensure smooth travels to its snow-covered scenic beauty by taking public transportation—it’s easy and free! If driving is necessary, use caution, watch for pedestrians and remember, parking is limited.

For more tips on responsible recreation in Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Snow Smart Driving

The series “Snow Smart Driving” uses a friendly tone to highlight important ways to travel safely to and within Mammoth Lakes including: clearing snow from your vehicle, carrying snow chains, checking road conditions, driving cautiously, parking legally and taking public transit whenever possible.

SOCIAL MEDIA COPY

Snow Smart Driving. It’s a Mammoth Thing!

Winter driving isn’t just about where you’re going—it’s how you get there. To keep safe during winter travel, please always completely clear snow from your vehicle (including the roof), check road conditions, carry snow chains, drive cautiously, park legally, and take FREE public transit whenever possible.

For more tips on safe and responsible travel within the Mammoth Lakes region, go to the link in our bio.

***(make sure to add the Campaign Landing Page Link to your link tree in your bio).

CREATIVE ASSETS

Chain Up

This video advises drivers to carry chains, understand how to use them, know the restriction codes (R1, R2, R3), keep updated on road conditions and chain up safely, *not* in the middle of the road.

SOCIAL MEDIA COPY

Chain Up. It’s a Mammoth Thing!

In Mammoth Lakes, winter stoke is always high, for good reason! But remember— this merry season of snowy slopes also brings winter driving conditions. Carry chains, understand how to use them, know the restriction codes (R1, R2, R3), keep updated on road conditions, and chain up safely, *not* in the middle of the road.

For more tips on safe and responsible travel within the Mammoth Lakes region, go to the link in our bio.

CREATIVE ASSETS

Poop Patrol

This video highlights the ever-present issue, proper disposal of dog waste. The video combines facts and humor to both educate and entertain viewers. See prepared copy below for “Poop Patrol.”

SOCIAL MEDIA COPY

Poop Patrol… It’s a Mammoth Thing!

If you’re a dog owner, don’t be the reason someone’s mountain experience becomes tarnished. Be prepared to scoop the poop! Bring a dog poop bag and make sure to pack it out. Be a part of the solution by practicing responsible recreation so everyone can enjoy a pristine natural landscape.

For more tips on protecting the awe-inspiring Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Car-Free is Carefree

This video is titled “Car-Free is Carefree.” Its message encourages visitors to leave their car behind and utilize public transportation, in addition to providing helpful tips on parking properly.

SOCIAL MEDIA COPY

Car-Free is Carefree… It’s a Mammoth Thing!

Park your car and hop on the trolley for the ultimate Mammoth Lakes experience! The real Mammoth Lakes moments start when you get out of the car and breathe in your surroundings. We are here to connect with nature after all!

For more tips on protecting the awe-inspiring Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Take the Path. Share the Path

This video focuses on the topic of paved multi-use paths and is titled “Take the Path. Share the Path.” The dialogue discusses path guidelines including speed limit, passing and shared use.

SOCIAL MEDIA COPY

Take the Path. Share the Path… It’s a Mammoth Thing!

Sharing the multi-use path is a must and it’s as easy as being polite and following a few simple guidelines. Obey the speed limit. Keep right except to pass. Alert others in front of you before passing. When everyone does it, the paths run perfectly.

For more tips on protecting the awe-inspiring Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

E-Bike Etiquette

This video, “E-Bike Etiquette,” is a playful storytelling of following safety rules, respecting guidelines and being thoughtful of other path users.

SOCIAL MEDIA COPY

E-Bike Etiquette… It’s a Mammoth Thing!

E-biking is a great way to get out and enjoy the unreal beauty of Mammoth Lakes. But with much electrical-fueled pedal power comes much responsibility. Ride responsibly and make sure you — and those around you — are safe.

For more tips on protecting the awe-inspiring Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS

Respect Wildlife

This video, “Respect Wildlife,” urges viewers to be considerate of wild animals by not getting too close, obeying speed limits, and being responsible about food and trash in order to keep both us and the wildlife safe.

SOCIAL MEDIA COPY

Respect Wildlife… It’s a Mammoth Thing!

Do your part to keep wildlife, wild in Mammoth Lakes. Your actions near these special animals can have a big impact on their lives, and yours.

For more tips on protecting the awe-inspiring Mammoth Lakes, visit the link in our bio.

CREATIVE ASSETS