Mammoth Lakes, Calif. – Mammoth Lakes Tourism is taking new steps with destination leaders around the world to drive innovation in tourism through a powerful collaboration, organized by Destination Think, to harness and share collective experience and expertise in identifying and implementing improvements in travel.
The work that Mammoth Lakes Tourism is doing with this dedicated group of destinations is delivering industry-leading innovation that is better than what any single organization could do alone. These collaborators are putting their heads together on challenges that include:
- Attracting visitors who support local values
- Preserving the natural beauty that draws visitors across generations
- Working with the community to ensure their voices are heard and find the benefits and positivity from tourism
- Navigating emerging situations that may be disruptors or risks to tourism
- Providing ideas to the tourism industry to reduce operating costs
- Addressing housing and social equity concerns
- Reducing the environmental impact of travel-related activities
Mammoth Lakes Tourism knows the value of collaboration and bringing innovation to life through shared knowledge. Stewardship initiatives including the “Real Unreal” campaign, alongside local and regional partnerships aimed at preserving the majestic nature of Mammoth Lakes are a key part of the organization's strategic vision.
“Collaborating and sharing ideas with a global network of professionals working daily to promote and improve the quality of the destinations they represent is extremely valuable to our organization,” said John Urdi, Executive Director of Mammoth Lakes Tourism. “We are able to offer our expertise in areas where we’ve been successful while gaining priceless insight from the work of destinations around the world who face many of the same challenges.”
With travel on course this year to meet or exceed pre-pandemic levels, making sure that tourism is purposeful and its effects both positive and negative can be managed is more important than ever.
“We’re proud of the work we’ve done to promote responsible visitation and recreation in Mammoth Lakes and look forward to sharing what we’ve learned with the other members of Destination Think,” said Urdi.
To learn more about tourism innovation happening in Mammoth Lakes, go to visitmammoth.com
About Mammoth Lakes: Unreal. There is no better way to describe Mammoth Lakes, California. A place so majestic that breathtaking views surround you in every direction. Where otherworldly landscapes of craters and hot springs and alpine lakes and tufa towers exist side by side. Here, adventure never takes a season off, whether hiking rugged mountain terrain or skiing mind-blowing amounts of powder at 11,053 feet. A wonder of nature, and a wonder why you’d want to be anywhere else. It’s all so unreal, we’re just happy it’s also very real. To learn more, visit the new www.visitmammoth.com.
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