Lauren MacLeod, Mammoth Lakes Tourism
760-934-2712, ext 1303 or
lmacleod@visitmammoth.com
FOR IMMEDIATE RELEASE
MAMMOTH LAKES PARTNERS LAUNCH VIDEO SERIES AND STEWARDSHIP CAMPAIGN
“Keep Mammoth Lakes Unreal – It’s A Mammoth Thing” video series launches during the busy summer season to cover critical topics related to responsible recreation
Mammoth Lakes, Calif. (July 11, 2024): Mammoth Lakes Tourism, in collaboration with the Town of Mammoth Lakes and Mammoth Lakes Recreation, announces the launch of the "Keep Mammoth Lakes Unreal – It's a Mammoth Thing" video series as of July 11, 2024. The campaign aims to create a culture of protecting and preserving Mammoth Lakes through a series of six engaging videos, each focusing on a topic that invites everyone to take action.
The first video in the series highlights the ever-present issue of the proper disposal of dog waste. The video combines facts and humor to both educate and entertain viewers. Partners plan to release subsequent videos on topics including parking, trail etiquette, wildlife safety, dog leashing and public transportation.
The "It's a Mammoth Thing" campaign will utilize a multi-channel marketing approach to promote each video and its corresponding messages to ensure maximum reach and impact. The campaign will be supported by:
Public Relations and Media Outreach: Issuing press releases, pitching stories to local and regional media, and engaging influencers to amplify the campaign messages.
Website and Email: Creating a dedicated campaign page on the Mammoth Lakes Tourism website, publishing blog posts, and sending targeted email blasts.
Social Media: Sharing full videos, teasers, and interactive posts on Instagram, Facebook, TikTok, and YouTube.
Betsy Truax, Community Engagement Director for Mammoth Lakes Tourism, says, “Collaboration is at the heart of our commitment to preserving Mammoth Lakes' natural beauty and ensuring sustainable tourism practices. By partnering with the Town of Mammoth Lakes and Mammoth Lakes Recreation, we strengthen our efforts to address pressing stewardship issues, demonstrating our shared dedication to protecting this extraordinary environment for future generations."
This video series is just one of many planned campaigns promoting responsible tourism. Through Destination Think, a collaboration with global destination leaders, MLT is taking new steps to drive innovation in tourism. Stewardship initiatives including the “Real Unreal” campaign, along with local and regional partnerships aimed at preserving the majestic nature of Mammoth Lakes are a key part of the organization's strategic vision.
The first video can be found on all Mammoth Lakes Tourism social media platforms and the dedicated campaign page at https://www.visitmammoth.com/its-a-mammoth-thing/ as of July 11, 2024. Stay tuned for future updates paired with each video release and join us in keeping Mammoth Lakes unreal.
About Mammoth Lakes: Unreal. There is no better way to describe Mammoth Lakes, California. A place so majestic that breathtaking views surround you in every direction. Where otherworldly landscapes of craters and hot springs and alpine lakes and tufa towers exist side by side. Here, adventure never takes a season off, whether hiking rugged mountain terrain or skiing mind-blowing amounts of powder at 11,053 feet. A wonder of nature, and a wonder why you’d want to be anywhere else. It’s all so unreal, we’re just happy it’s also very real. To learn more go to www.visitmammoth.com.
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