The 4th annual Mammoth FEEL GOOD Festival

Overview

4th Annual Mammoth “FEEL GOOD” Festival

www.mammothfeelgood.com

June 26th to 28th 2026

The Village at Mammoth in Mammoth Lakes, CA.

FREE & ALL AGES… RAIN OR SHINE!

Economic Vitality Plan:

My plan is simple… to bring more People & Families who have never been to the great town of Mammoth so that they can hopefully fall as deeply in love with Mammoth as I have. THUS… bringing in more business to ALL the hotels, restaurants, and the resort in general. I want my guests to not only come back every year for MFG but hopefully every few months so they can witness the 4 seasons Mammoth has to offer, and bring an extra push of income into the town and enjoy everything the town has to offer all year long.

Non-Profit:

1. Mammoth Mountain Ski Patrol Alumni.

https://www.mmspaa.org/about

Operation Plan:

1. Stage, sound and lighting by my good friends, Brian Knowles, Ron Porter, and Rob Marshal.

2. Overall Direction and guidance thought my good friend, Mr. Robert Richards of the Village at Mammoth.

3. Marketing by Silverback Artist Management & Bandwagon Productions

4. Artists booking by Vincenzo Thomas Amato & Jon Phillips of Silverback Artist management.

5. FREE, ALL Ages and Family friendly music festival.

6. Lodging for bands and special discount to MFG attendees by Outbound Hotel

7. Local Beer & Wine tasting booths

Marketing Plan:

1. ALL marketing will be done through Bandwagon Productions.

2. Local Radio spot like I did last year with KMMT.

3. Grass Roots marketing throughout the town, Reno, Tahoe, and LA.

4. Additional marketing with One Love CBD and the 15 norther NV dispensaries they are in.

5. Additional marketing with ALL the bands who will be performing.

• Limited edition MFG - merchandise

• Limited edition MFG – beer & wine tasting cup

WHO ARE FANS ARE:

1. PRIMARY AUDIENCE – SINGLE MALES AND FEMALES AGES LDA – 40.

Young people are our primary audience. Primarily centered in California and Northern Nevada, this audience has a large interest in music, party atmospheres, drinking beer, outdoor activities and recreational events. The young MFG fan seeks lots of fun by eating, drinking and listening to music by enjoying spending the money they’re making as their careers and adult life come into focus. Our primary audience has less inhibitions when it comes to spending money, especially with the brands involved with MFG and activities they enjoy.

2. FAMILIES WITH HEADS OF HOUSEHOLD AGES 30-50.

A second, still large, audience of MFG are families. Talking with fans, we hear time and time again how MFG is great family fun, with families, even multigenerational families, from all over California, Northern Nevada, other states and even the world getting together for a vacation in Mammoth and enjoying MFG at the Village. Our secondary audience is older than our primary, tends to have children and focuses on their budding to growing family. They have different spending priorities, but while on vacation want to enjoy good food, drinks and music. They appreciate the values a brand believes in and the impactful efforts they choose to support. They are focused across California and Northern Nevada, but we see an even more regional presence from this audience, including states across the Pacific Coast and Mountain West and many from countries all over the world since Mammoth is an international destination.

3. TERTIARY AUDIENCE –LOCALS, RETURN TOURIST AND MOTORCROSS FANS

Many locals attend the MFG every year and the town has thousands of Tourists that return for this same weekend every year. The renowned Mammoth Motorcross event occurs during the daytime on the same weekend and all those people attending the event go to the Village in the afternoon and evening for entertainment, food and beer and NA options too!