Apres Adventure Eats

Mammoth Lakes isn’t just a place to hike, bike, paddle, or ski — it’s where every adventure ends with a well-earned meal. The Après Adventure Eats campaign celebrates the connection between the trails and the table, pairing iconic outdoor experiences with the diverse flavors of Mammoth Lakes.

Whether it’s a cinnamon roll after a sunrise hike, a craft cocktail post-ride, or a hearty dinner after a day on the slopes, we’re showcasing how food here becomes part of the memory, not just a necessity.

Partner Toolkit
Hit the Trails
Reach New Heights
Paddle it Out
Explore on Two Wheels
Cast Your Line
Take On The Slopes

CAMPAIGN GOALS

  • To support and uplift our local restaurants
  • To inspire visitors to see dining as a natural extension of their adventures
  • To drive awareness and revenue for the Tourism Business Improvement District (TBID), ensuring our small businesses continue to thrive

How to Use This Toolkit

This toolkit is designed to make sharing easy and consistent across all channels.

  1. Use the suggested copy below for social media posts. Feel free to tailor it slightly to match your voice, but keep the key messaging intact.
  2. Download and use the linked creative assets.
  3. Add the Campaign Landing Page link to your link tree in your bio.
  4. Tag and hashtag. Please make sure to tag and give credit in all your posts.

Hit the Trails

Mammoth Lakes is full of adventures that spark the appetite and our local restaurants are ready to satisfy it. Here, the formula for a perfect day is simple: hit the trail, then treat yourself.

This toolkit highlights three curated hike-dine-and-drink pairings that showcase the best of Mammoth Lakes. Use this content to help your audiences plan their day, promote your offerings and inspire visitors to explore, taste and unwind.

EARTHQUAKE FAULT - ROLLING CHEF

SOCIAL MEDIA COPY:

Trace the Earth’s power with an easy hike along Mammoth Lakes’ Earthquake Fault. Then refuel with a delicious bite here from The Rolling Chef. Because every adventure deserves an Après 🌮

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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SHERWIN LAKES TRAIL - DOS ALAS CUBARICAN CAFE

SOCIAL MEDIA COPY:

Hike the Sherwin Lakes Trail for stunning views; then refuel with classic homemade Cuban, Puerto Rican and Spanish food here at Dos Alas CubaRican Café & Lounge, along with some homemade sangria. 🥾🍽️🍷 The perfect pairing for a day of adventure in Mammoth Lakes! Because every adventure deserves an apres.

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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CRYSTAL LAKE - THE WARMING HUT

SOCIAL MEDIA COPY:

🥾✨ Hike to Crystal Lake for stunning alpine views, then reward yourself with comfort food + cozy vibes here at The Warming Hut. Because every adventure deserves an après. 🌲🍴

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

Reach New Heights

Mammoth Lakes is a playground for thrill-seekers, and our local eateries are ready to reward every effort. When it comes to a great climbing day, the formula is easy: conquer the rock, then savor the flavors.

This toolkit features three curated climb-eat-and-drink pairings that spotlight the best of Mammoth Lakes. Use this content to inspire your audiences, promote your offerings and help visitors make the most of their time on, and off, the wall.

VIA FERRATA - SMOKEYARD BBQ & CHOP SHOP

COMING THIS SPRING!

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HORSESHOE SLABS - ELIXIR SUPERFOOD AND JUICE

SOCIAL MEDIA COPY:

🧗‍♀️Reach New Heights at Mammoth Lake’s very own Horseshoe Slabs climb, then reward yourself with a delicious and healthy meal here at Elixir Superfoods & Juice. Because every adventure deserves an après. 🌲🍴

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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THE WARMING WALL - DISTANT BREWING

SOCIAL MEDIA COPY:

A little chalk, a little challenge, and a lot of reward. After a session on The Warming Wall, head here to Distant Brewing for craft beers, tasty bites and a well-earned hangout. Because every adventure deserves an après. 🧗‍♀️➡️🍺

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

Paddle It Out

From late spring through fall, Mammoth Lakes offers ideal conditions for peaceful paddling, open-air dining and unbeatable mountain views. Whether visitors are gliding across an alpine lake or refueling with a locally inspired meal, this season is all about slowing down and taking it all in.

This toolkit features three curated paddle-and-dine pairings that blend outdoor adventure with memorable culinary experiences. Use this content to inspire your audiences, highlight your offerings and encourage guests to let nature set the pace.

KAYAK LAKE MARY - LAKEFRONT RESTAURANT

SOCIAL MEDIA COPY:

Kayak across the calm waters of Lake Mary, then treat yourself to a lakeside meal here at Lakefront Restaurant. The perfect way to savor Mammoth Lakes—from water to table. Because every adventure deserves an après. 🚣‍♀️✨.

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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PADDLE CONVICT LAKE - BAR SIERRA

SOCIAL MEDIA COPY:

After an afternoon paddling Convict Lake, enjoy a bite and a cocktail here at Bar Sierra. Every paddle deserves a treat; discover Après Adventure Eats. 🚣‍♀️🍴

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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PADDLE & SWIM HORSESHOE LAKE - CAFÉ CRÊPE

SOCIAL MEDIA COPY:

Spend the day paddling and swimming at Horseshoe Lake, then refuel with something sweet (or savory!) at Café Crepe. Adventure tastes better after a dip. 🌊🥞

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

Explore On Two Wheels

Mammoth Lakes is built for adventure, and few experiences capture that spirit better than a day on two wheels with stunning Sierra views—followed by a satisfying meal. Here, the formula is simple: ride the trails, take in the scenery, and refuel with local food and drinks.

This toolkit features four curated bike-and-bite pairings that showcase the best of Mammoth Lakes. From family-friendly cruises to adrenaline-pumping downhills, these pairings help your audiences end every ride with a taste as memorable as the journey

LAKES BASIN PATH - SKADI

COMING THIS SPRING!

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MAMMOTH ROCK TRAIL - EASTSIDE BAKE SHOP (MORNING) - DEVIL'S CREEK DISTILLERY (AFTERNOON)

SOCIAL MEDIA COPY:

🚵‍♂️ Ride the iconic Mammoth Rock Trail with sweeping views of Mammoth Lakes. After packing up your bike and helmet, refuel après-style with a pastries and bites from Eastside Bake Shop and eat them while you sip craft spirits and cocktails at Devils Creek Distillery. 🥐🥃

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

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UPTOWN/DOWNTOWN - SHELTER DISTILLING

SOCIAL MEDIA COPY:

Two wheels, two trails, one perfect après. Take on the Uptown/Downtown trail in Mammoth Lakes; the perfect combination of forest scenery and an intermediate challenge. Roll straight into the village after for a bite and cocktail here at Shelter Distilling.

Adventure first, après always.

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

CREATIVE ASSETS:

Cast Your Line

Fishing in Mammoth Lakes is more than a pastime; it’s a chance to slow down, connect with nature and create moments worth sharing. And once the rods are packed away, there’s no better way to complete the day than with a great meal or drink in town. Here, every catch pairs perfectly with a culinary reward.

This toolkit highlights three curated fish-and-feast pairings that showcase the best of Mammoth Lakes. Use this content to inspire your audiences to cast, catch and then kick back; it’s all part of the adventure.

FISH MAMMOTH CREEK - LIBERTY SPORTS BAR & GRILL

SOCIAL MEDIA COPY:

Reel in the day at Mammoth Creek, then keep the good vibes flowing with après eats at Liberty Bar. 🎣🍺 From fishing lines to fine brews, it’s the perfect way to toast your Mammoth adventure.

CREATIVE ASSETS:

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BOAT FISHING AT CROWLEY LAKE - LAKANUKI BAR & CAFE

COMING THIS SPRING!

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FLY FISHING UPPER OWENS RIVER - MAMMOTH TAVERN

COMING THIS SPRING!

Take On The Slopes

Winter in Mammoth Lakes is all about embracing the outdoors. Whether visitors are tubing with the kids, exploring quiet trails on snowshoes or carving turns on Mammoth Mountain, snowy adventures set the tone for unforgettable days. And when the fun winds down, the reward continues with cozy cafés, hearty alpine comfort food and plenty of ways to warm up.

This toolkit features four easygoing snow-and-savor pairings that blend approachable winter activities with satisfying local dining. Use this content to inspire your audiences to get outside, enjoy the season and treat themselves afterward.

SNOW TUBING AT WOOLLY'S ADVENTURE SUMMIT - SOARING PINES CAFE

COMING THIS WINTER!

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SNOWSHOEING AT MINARET VISTA - DOORSTEP DELIVERIES

COMING THIS WINTER!

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NORDIC SKIING AT TAMARACK CROSS COUNTRY SKI CENTER - NOODLE-LY

COMING THIS WINTER!

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SKIING & SNOWBOARDING MAMMOTH MOUNTAIN - THE MILL - THE YODLER

SOCIAL MEDIA COPY:

Hit the slopes at Mammoth Mountain, then refuel at The Mill with one of the best Bloody Marys in town. ⛷️🍹 After your day on the snow, kick back on the sundeck at The Yodler and enjoy German classics; bratwurst, Bavarian pretzels, and an ice-cold brew. 🍻✨

#EarnedItMammoth #AprèsAdventureEats #visitmammoth

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