After months of preparation and planning, Mammoth Lakes Tourism (MLT) has launched the new Visit Mammoth website. While a redesign has long been on the table, the launch of the Real Unreal campaign acted as the ultimate catalyst for completely rebuilding the site to meet the needs of both visitors and locals. After partnering with Tempest in March of this year, the overhaul began in earnest.
The website’s design leans on the ethos of the Real Unreal campaign, placing stewardship at the forefront. The whole site offers a more “unreal” user experience, creating an immersive feel and highlighting the stunning seasonal shifts throughout Mammoth Lakes.
Following the theme of immersion, visitors can use the “Plan Your Trip” tool to discover content and build customized itineraries that fit their interests, creating and identifying unique visitor personas based on the users' submissions. Mapping tools further support the ease of trip planning, allowing web visitors to plan their trip and daily itineraries while in Mammoth Lakes.
While the new website features an elevated visual experience, business and event listings underwent the most critical rebuild. With the improved user experience design, it will be easier than ever for visitors to find relevant businesses, pertinent information, and click-through to external sites. Geolocation technology also allows users to locate business listings (hotels, dining, shopping, etc.) and a calendar of events “near” them in real time. The new website's integration with the iDSS CRM (Customer Relationship Management system) makes it simple for local community and business owners to submit their own events and manage listings.
John Urdi, Executive Director of Mammoth Lakes Tourism, remarked on the finished product: “Our new website has been a long time coming and the user experience will be greatly enhanced by cutting edge technological advancements. Our goal is to provide our visitors easy access and to provide traffic through to our community businesses to help drive increased awareness and revenues.”
