Who We Are

The purpose of Mammoth Lakes Tourism

Mammoth Lakes Tourism invites visitors to align with our community’s values—through the responsible promotion and stewardship of our mountain destination—to bring economic vitality to Mammoth Lakes.

To keep Mammoth Lakes top of mind around the world, we invest in strategic marketing that inspires responsible visitation. These efforts pay off because research shows that for every $1 invested in marketing, $262 is returned to the community through visitor spending.

Funded by the Tourism Business Improvement District (TBID) and Transient Occupancy Tax (TOT), our work is guided by research and industry best practices to ensure tourism continues to benefit both visitors and residents alike.

About Us
Mammoth Lakes Tourism

Core Values

We believe in...

COMMITMENT - our commitment to Mammoth Lakes drive everything we do.

STEWARDSHIP - we proactively care for our community and our environment.

INNOVATION - we identify and implement creative solutions to serve the community.

COLLABORATION - we engage our community and partners to achieve shared goals.

ADAPTABILITY - we are nimble and responsive to unexpected changes.

Mammoth Lakes Tourism

Position

Mammoth Lakes Tourism is the collaborative, adaptable, and responsive voice of the local tourism industry through:

  • Promoting local businesses to regional, national, and international audiences through strategic and innovative marketing and collaboration with Visit California and other partners.
  • Driving need period visitation to support quality of experience.
  • Contributing to a vibrant event calendar through funding and marketing support.
  • Supporting access to Mammoth Lakes through reliable regional air service.
  • Informing our local community about the value of tourism, and engaging collaboratively to shape the Mammoth Lakes experience.
  • Fostering respect for the environment, our community, our businesses, and our workforce.
  • Advocating and providing information to the community and Town leadership supporting needs for infrastructure, beautification, and other improvements.
  • Driving the visitation that funds our tax base, allowing the Town to enhance resident and visitor experience.

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Strategy & Research Reports
The marketing strategy for Mammoth Lakes Tourism prioritizes stewardship messaging through its Real Unreal campaign and clear communication over multiple channels. Emphasis is placed on driving mid-week visitation, allowing marketing dollars to…
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Community Resources
Welcome to the Mammoth Lakes Tourism (MLT) community site, where you’ll find free marketing tools to enhance your business, opportunities to grow your business through MLT marketing initiatives, and MLT strategic plans…
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Mammoth Lakes Tourism Partners

Mammoth Lakes Tourism Staff

The staff at Mammoth Lakes Tourism works hard to strike a balance between bringing visitors to the town and educating guests on how to take care of this beautiful place we call home. With expertise in marketing, sales and communication, the team keeps MLT at the forefront of the industry.

MEET THE STAFF

Board of Directors

Mammoth Lakes Tourism’s board of directors is comprised of leaders in the business community, with a focus on lodging, restaurant and retail businesses as well as representation from the Mammoth Lakes Town Council, Mammoth Chamber of Commerce and Mammoth Mountain.

MEET THE BOARD