MLT Board

2016-2017 MLT Board of Directors

John Morris  Chairman; Director of Operations, Snowcreek Resort 

Lodging Representative     Term: June 2018

John moved to Mammoth Lakes in 1987 after a post-college summer in Yosemite and, as they say, "forgot to leave". Born in Los Angeles, John's family moved to the east coast in the early 70s but he always dreamed of returning to the Sierra. He earned a degree in Economics from the University of Maryland and moved west immediately. John has worked for Snowcreek Resort since 1988 and is the Director of Operations, overseeing vacation rental, golf and property management operations.

John has been active in the community for many years, serving currently as Chairman of the Mammoth Lakes Lodging Association, President of the Mammoth High School Boosters Club and Head Coach of the Mammoth High School volleyball team. He lives with his wife of 20 years, Lolita, and they have a daughter, Cassidy, who graduated from Mammoth High School in 2014. 

 


Brent Truax  CFO/Treasurer; General Manager, Sierra Nevada Resort

Mammoth Lakes Chamber of Commerce Representative     Term: Appointed, no expiration

Brent, his wife, Betsy, and young daughter, Katherine, moved to Mammoth Lakes in 2010 and quickly embraced all the Mammoth Lakes community has to offer. Brent currently serves as General Manager for the Sierra Nevada Resort and is the former General Manager of the Westin Monache Resort.

A graduate of the University of Vermont, Brent grew up in the northeast and his career in hospitality has spanned the country from the historic Brown Hotel in Louisville, Kentucky to the renowned Canyon Ranch Resort & Spa in Tucson, Arizona. Brent has also served as Vice President and GM for the acclaimed Mirbeau Inn & Spa in Skaneateles, New York. No stranger to ski country, Brent has held managerial positions at Sugarbush Resort and Topnotch at Stowe Resort & Spa. Brent also served as GM of the historic Mountain View Grand Resort & Spa in Whitefield, New Hampshire and GM of the Peaks Resort in Telluride, Colorado.

Brent has served on the Mammoth Lakes Tourism Board since 2011 and has also held several leadership roles with the Mammoth Lakes Chamber of Commerce. He currently serves as a board member for Disabled Sports Eastern Sierra and is vice president of the Measure S committee for the Mammoth Unified School District.

 


Michael Ledesma  Secretary; Owner, Gomez's Restaurant & Tequileria

Restaurant Representative     Term: June 2017

Michael and his wife Jeannie purchased a second home in Mammoth Lakes back in 1997. After selling a company, Fitness Products International, LLC (FPI) in Southern CA, they moved up to Mammoth Lakes full time in 2010.

Michael earned his BA in Marketing from Cal State University at Northridge. As a partner at FPI and director of domestic & international sales, Michael grew sales from 850,000 to 22 million with FPI which led to the sale to Amer Sports, holders of winter sports brands such as Salomon, Atomic and Arc' Teryx.

Michael now owns and operates two restaurants in Mammoth Lakes - Gomez's at the Village and Base Camp Café. Active in the community, Michael has served on the TBID steering committee, Chamber of Commerce Board and currently sits on Measure "S" oversight committee in addition to his MLT board seat.

Activities include snowboarding, kayaking, paddle boarding and coaching kids, Siena and Hayden, in AYSO.  

 


Colin Fernie  Owner, Black Tie Ski Rentals

Mammoth Lakes Town Council Representative     Term: Appointed, no expiration

 


Erik Forsell  Chief Marketing Officer, Mammoth Mountain

Mammoth Mountain Ski Area Representative     Term: Appointed, no expiration

Erik Forsell is a seasoned marketing professional well versed in strategy and execution. As Vice President, Erik's work has been instrumental in efficiently driving revenue and profit for various companies ranging from the major global sports brand ASICS, to the niche lifestyle brand O'Neill, to his new role as CMO of Mammoth Mountain. His career has been focused on delivering actionable marketing strategies to brands by utilizing multiple channels - digital, retail, experiential, athletes, as well as traditional channels such as print and television.

Erik Forsell's work could be seen at the world's largest events such as the New York City Marathon to commercials running on national network television.

Erik has a Masters in Business Administration from San Diego State University as well as an undergraduate degree in marketing from the University of San Diego. His work was recently recognized by two highly prestigious awards: the Cannes Lions Festival and One Show Interactive for delivering two of the most innovative digital and outdoor marketing campaigns in 2012, sitting along side brands such as General Mills, Volvo & Coca Cola.
 


Paul Rudder  

At Large Representative     Term: June 2017 

 


Kirk Schaubmayer  Owner, Alpenhof Lodge

Lodging Representative     Term: June 2018

Kirk moved to Mammoth Lakes with his parents in 1972 at the age of four. His family has owned and operated the Alpenhof Lodge ever since. After graduating Mammoth High School in 1986, Kirk attended CSU Chico and graduated with a BS in International Business and a minor in German. In 1993, he moved back to Mammoth Lakes and opened Clocktower Cellar. In 2003 he and his brother Robert opened Petra’s Bistro and Wine Bar. Kirk currently operates all three entities in the family business with his brother Robert, wife, Stacy, and father, Robert.

In addition to owning and operating business in Mammoth Lakes, Kirk has been active in the community having previously coached the Mammoth High School ski team and AYSO Soccer. Kirk is the appointed member of the Lodging Association to the MLT board.

 


Sean Turner  Owner, Mammoth Brewing Company

Retail Representative     Term: June 2017

Sean moved to Mammoth Lakes in 2006 to initially run, and then purchase, Mammoth Brewing Company from founder Sam Walker. Sean’s background is owning and/or running three other businesses in the craft beer industry since 1994, including serving as CEO of Wolaver’s Organic Ales when it was based in the San Francisco Bay Area. Sean is a “long time craft beer guy” and provides an owner’s perspective daily on Instagram @mammothbeers.

Sean has always been active in the communities he’s lived in, and Mammoth Lakes is no exception. Currently also serving on the Mammoth Lakes Recreation Commission, Sean is majority owner in Mammoth Brewing Company and is Managing Partner of both Bluesapalooza and the Tasting Room & Music Hall.

 


Scott McGuire  President and Brand Strategist, The Mountain Lab

At Large Representative     Term: June 2018

 


John Urdi  Executive Director, Mammoth Lakes Tourism

John moved to Mammoth Lakes in July 2010 with his wife, Nora; daughter, Bryn; and son, Jace. John is an active board member of Visit California, US Travel Association and California Travel Association. A native of New Hampshire, John moved here from Wyoming, where he was vice-president of marketing and sales for Grand Targhee Resort. John's background includes 14 years with American Skiing Company as vice-president of marketing and sales at Attitash Ski Resort in New Hampshire.

He also spent three years heading up worldwide marketing and sales efforts for Colorado Ski Country USA in Denver, representing all 26 Colorado ski resorts. John graduated from Boston's Northeastern University in 1993 and spent four years working co-op at Sugarbush in Vermont during that time. He and his family enjoy skiing, biking, hiking, golf, travel, and the Boston Red Sox.

 


Agendas & Board Minutes 

MLT Bylaws updated December 2013. 

2017

2016

2015

2014

2013 

2012 

2011

2010 

2009