MLT Board

2016-2017 MLT Board of Directors

John Morris  Chairman; Director of Operations, Snowcreek Resort 

Lodging Representative     Term: June 2018

John moved to Mammoth Lakes in 1987 after a post-college summer in Yosemite and, as they say, "forgot to leave". With a degree in Economics from the University of Maryland, he began working for Snowcreek Resort in 1988, taking on various positions over the years. Today he oversees vacation rental, golf and property management operations as the director of operations. After 30 years working in hospitality in Mammoth Lakes, John brings a deep understanding of the local tourism industry to his position on the Mammoth Lakes Tourism board of directors.

As a founding member of the organization, John is passionate about making a difference in the community and seeing the town grow through increased tourism. He is most excited about recent successes that will allow Mammoth Lakes Tourism to contribute to larger tourism-focused projects, such as an event venue, a convention center and airport improvements.

In addition to his role with Mammoth Lakes Tourism, John has been active in the community for many years, serving currently as chairman of the Mammoth Lakes Lodging Association and head coach of the Mammoth High School volleyball team. In his free time, John enjoys spending time with his wife Lolita and daughter Cassidy as well as staying active with a variety of summer sports, including hiking, golf and wakeboarding. 

 


Brent Truax  CFO/Treasurer; General Manager, Sierra Nevada Resort

Mammoth Lakes Chamber of Commerce Representative     Term: Appointed, no expiration

Brent relocated to Mammoth Lakes in 2010 for a general manager role with the Westin Monache Resort. He now works at Sierra Nevada Resort & Spa as the general manager. A graduate of the University of Vermont with a degree in recreation management, Brent’s 35 years in the hospitality industry have taken him all over the country. No stranger to ski country, Brent has held positions at Sugarbush Resort and Topnotch Resort & Spa in Vermont as well as the historic Mountain View Grand Resort & Spa in Whitefield, New Hampshire and the Peaks Resort in Telluride, Colorado.

A member of the Mammoth Lakes Tourism board since 2011, Brent serves as treasurer and the Chamber of Commerce representative. He is also involved in the town’s Measure S committee, Mammoth Community Foundation, Disabled Sports Easter Sierra, Mammoth Lakes Recreation and his neighborhood HOA board.

Brent enjoys working with Mammoth Lakes Tourism because of the impact his is able to have on making Mammoth Lakes a great place for the 7.7 million people who visit as well as the town's residents. He and his wife, Betsy play an active role in making the Mammoth Lakes community a safe and enriching place for their daughter Kat and other families in the area to thrive and enjoy their favoritie activities, including biking, fishing and skiing, together.

 


Michael Ledesma  Secretary; Owner, Gomez's Restaurant & Tequileria

Restaurant Representative     Term: June 2017

Michael and his wife Jeannie purchased a second home in Mammoth Lakes back in 1997. After selling a company, Fitness Products International, LLC (FPI) in Southern CA, they moved up to Mammoth Lakes full time in 2010.

Michael earned his BA in Marketing from Cal State University at Northridge. As a partner at FPI and director of domestic & international sales, Michael grew sales from 850,000 to 22 million with FPI which led to the sale to Amer Sports, holders of winter sports brands such as Salomon, Atomic and Arc' Teryx.

Michael now owns and operates two restaurants in Mammoth Lakes - Gomez's at the Village and Base Camp Café. Active in the community, Michael has served on the TBID steering committee, Chamber of Commerce Board and currently sits on Measure "S" oversight committee in addition to his MLT board seat.

Activities include snowboarding, kayaking, paddle boarding and coaching kids, Siena and Hayden, in AYSO.  

 


Colin Fernie  Owner, Black Tie Ski Rentals

Mammoth Lakes Town Council Representative     Term: Appointed, no expiration

After researching a number of other resort towns, Colin decided on Mammoth Lakes as the best place to start his business and moved here in 2009 to open Black Tie Ski Rentals. Colin travels to peer resorts often as part of his job, so his firsthand knowledge of the industry plays a key role in his position with the Mammoth Lakes Tourism board of directors. Since moving to Mammoth Lakes, Colin has already seen the tourism industry here grow, so he is glad to be a part of Mammoth Lakes Tourism and the opportunities the organization has to bring the community amenities and infrastructure to the next level.

As the Town Council representative for the Mammoth Lakes Tourism board of directors, Colin brings a unique perspective to his work with both organizations. Prior to his role with Town Council, he served as a board member for the Eastern Sierra Transit Authority, Mammoth Lakes Recreation and Mammoth Lakes Housing as well as the vice chair of the Planning and Economic Development Commission.

Although skiing is his ultimate passion, Colin is interested in any opportunity for outdoor recreation, including snowshoeing, cross country skiing, running, hiking and road biking. 

 


Erik Forsell  Chief Marketing Officer, Mammoth Mountain

Mammoth Mountain Ski Area Representative     Term: Appointed, no expiration

Erik is a seasoned marketing professional well versed in strategy and execution. With an MBA from San Diego State University and an undergraduate degree from the University of San Diego and, Erik’s career has focused on marketing to youth and sports marketing and has included positions with ASICS and niche lifestyle brand O’Neill.

Currently the CMO of Mammoth Mountain, Erik joined the Mammoth Lakes community four years ago. The years he’s spent growing a career in sports marketing have taught Erik “the importance of speaking in an authentic and passionate voice” as a way to drive customer decisions. Erik is excited about applying this expertise to the continued growth and refinement of the Mammoth Lakes Tourism brand through his role on the board of directors.

No matter the season, Erik enjoys spending time outdoors in Mammoth Lakes. Hiking and fishing with his kids and snowboarding are some of his favorite activities.

 


Paul Rudder  

At Large Representative     Term: June 2017 

Paul relocated to Mammoth in 1981 when he took a job as a public defender for Mono County. He has practiced law for over 40 years and has also been involved in commercial real estate for 26 years, including leasing space to local businesses in Sierra Center Mall. His understanding of the law as it relates to business allows him to contribute valuable insight to Mammoth Lakes Tourism.

Effectively marketing Mammoth Lakes’ historically slower seasons is a priority for Paul and one of the main reasons he chose to become involved with the Mammoth Lakes Tourism board of directors.

When he’s not working, Paul enjoys skiing in the winter and hiking in the summer. 

 


Kirk Schaubmayer  Owner, Alpenhof Lodge

Lodging Representative     Term: June 2018

Nearly a lifetime resident of Mammoth Lakes, Kirk moved here with his parents in 1972 at the age of four. His family has owned and operated the Alpenhof Lodge ever since. Kirk earned his degree from CSU, Chico and then returned to Mammoth Lakes to be a part of the family business. In addition to working at the Alpenhof Lodge, Kirk opened Clocktower Cellar in 1993 and partnered with his brother to open Petra’s Bistro and Wine Bar in 2003.

Kirk’s deep involvement with Mammoth Lakes’ business community, both as a lodging and restaurant owner, have made him an asset to the Mammoth Lakes Tourism board of directors. In addition to his involvement with Mammoth Lakes Tourism, Kirk has been an active member of the Mammoth Lakes Lodging Association for nearly 20 years. He believes being involved in these organizations is an important part of being a business owner in a small town.

With constant changes to the tourism industry, Kirk enjoys being a part of the process to keep Mammoth Lakes’ primary industry growing and moving forward. When he’s not working, Kirk, along with his wife Stacy, enjoys hiking, biking and fishing, especially in the fall.

 


Sean Turner  Owner, Mammoth Brewing Company

Retail Representative     Term: June 2017

Sean moved to Mammoth Lakes in 2006 to initially run, and then purchase, Mammoth Brewing Company from founder Sam Walker. Sean’s background is owning and/or running three other businesses in the craft beer industry since 1994, including serving as CEO of Wolaver’s Organic Ales when it was based in the San Francisco Bay Area. Sean is a “long time craft beer guy” and provides an owner’s perspective daily on Instagram @mammothbeers.

Sean has always been active in the communities he’s lived in, and Mammoth Lakes is no exception. Currently also serving on the Mammoth Lakes Recreation Commission, Sean is majority owner in Mammoth Brewing Company and is Managing Partner of both Bluesapalooza and the Tasting Room & Music Hall.

 


Scott McGuire  President and Brand Strategist, The Mountain Lab

At Large Representative     Term: June 2018

In 1996, Scott came to Mammoth Lakes to work as a ski patroller. After a 5-year stint on the mountain, Scott left town to pursue other career opportunities but always found himself back in Mammoth Lakes when he had time. He moved back full time in 2011. Scott brings a fresh perspective to the Mammoth Lakes Tourism board of directors with his marketing experience in the outdoor industry. His knowledge of consumer and economic trends as they relate to Mammoth Lakes’ visitor demographic and his experience with marketing budget oversight and strategic brand planning are an asset to the organization.

Scott enjoys working with Mammoth Lakes Tourism because he sees the potential for the community to grow substantially over the next decade through the organization’s ability to tap into new visitor markets. In addition his role with Mammoth Lakes Tourism, Scott is involved in the community as a board member for Mammoth Medical Missions, working with training and education for responders. He also volunteers as a fire fighter and EMT for the Long Valley Fire Department.

While he originally moved to Mammoth Lakes for the skiing, Scott has cultivated a love of trail running, which he says is now just as important to him as skiing.

 


John Urdi  Executive Director, Mammoth Lakes Tourism

John moved to Mammoth Lakes in 2010 to lead Mammoth Lakes Tourism in its early years. His degree from Northeastern University and 31-plus years of experience in hospitality and tourism, including positions with American Skiing Company, Colorado Ski Country USA and resorts across the country, prepared John to lead the Mammoth Lakes Tourism team. He is passionate about tapping into all of the opportunities to grow the Mammoth Lakes tourism industry and bringing visitors to town during historically slower seasons.

Locally, John is involved as a board member of the Chamber of Commerce, the Mammoth Lakes Trails and Public Access Foundation and the TOT compliance task force. He is also the chairman of the Visit California snow committee and a board member for the US Travel Association and California Travel Association.

Winter sports have always been a draw for John, so he is grateful that Mammoth Lakes offers him and his children Bryn and Jace the chance to ski together and be on the mountain upwards of 100 days a year.

 


Agendas & Board Minutes 

MLT Bylaws updated December 2013. 

2017

2016

2015

2014

2013 

2012 

2011

2010 

2009